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Persuasive Copywriting: Using Psychology To Inf... ##VERIFIED##

Presenting strong evidence, such as facts and statistics, statements of expert authorities, and research findings, establishes credibility and authenticity. Readers will more likely be convinced to side with the writer's position or agree with their opinion if it is backed up by verifiable evidence.[citation needed] Concrete, relevant, and reasonable examples or anecdotes can enhance the writer's idea or opinion. They can be based on observations or from the writer's personal experience. Accurate, current, and balanced information adds to the credibility of persuasive writing. The writer does not only present evidence that favors their ideas, but they also acknowledge some evidence that opposes their own - this has been proven in psychology to have the greatest influence upon the reader. In the writing, though, their ideas would be sounder.

Persuasive Copywriting: Using Psychology to Inf...


There are three aesthetic features to persuasive writing. Ethos is the appeal to credibility. It convinces the audience of the credibility of the writer. The writer's expertise on their subject matter lends to such credibility. The level of education and profession of the writer also come into play. Logos is the appeal to logic and reason. It is the most commonly accepted mode in persuasion because it aims to be scientific in its approach to argumentation. In writing, facts are presented logically and faulty logic is avoided. Pathos is the appeal to emotion. This aims to convince the audience by appealing to human emotions. Emotions such as sympathy, anger, and sadness motivate humans; using pathos will get the audience emotionally invested in the subject of the writing.

To improve persuasive writing skills, certain strategies such as the STOP and DARE (SRSD) can be employed.[9] The SRSD helps students improve their persuasive writing skills and consists of six stages: Discuss, Develop, Model, Memorize, Support and Perform.[9] The first step entails explaining what the SRSD strategy is, the following step is to develop an idea of what a good essay is.[9] The third step is using an example of how to draft and write a good essay, next is to memorize all the tools learned in the SRSD strategy using games.[9] The fifth step is for students to work in groups to put all of it to practice, and finally is to try making a persuasive piece of work individually.[9]

You have read how culture impacts conversion rates and how the human brain can impact purchasing behavior. In the final part of this three part psychology of conversion series, we'll take a look at how you can use persuasive design to increase your revenue.

If you want to focus on a long-term strategy, use persuasive design throughout your marketing communication channels. Try to focus on understanding the psychology of your web visitor and don't just look for quick/ short-term wins.

In addition to using sensory words in your product descriptions, you can also use persuasive words.There is an unending amount of lists that you can reference when looking to use words that help drive conversions. Here are a few you can start with:

But if you write a persuasive essay without using several reputable, credible sources to back up your assertions, no matter how good your ideas are, you're essentially saying 'Because I said so!' over and over to your readers. In this lesson, we'll review how to put together a persuasive essay by pulling from a number of sources to back up your assertions.

To review, in order to use multiple sources effectively when writing a persuasive paper, you'll need to first conduct research to find credible sources or thoroughly review any sources that have been provided to you. Next, outline your points to ensure that you have a logical progression of persuasive ideas and to be sure that your own points are driving the paper. Then, work on incorporating your sources into your essay by using them for supporting information only. If you find that you've included long quotations or large paraphrased chunks from your sources, that means you've let your paper get away from you. Remember that you're the one who should be making your argument. Use your sources to back up your points and enhance your credibility with your reader.

Note: there is further complexity with regard to the psychology of the rhyme-as-reason effect. For example, there are indications that rhyming facilitates prosodic processing (i.e., processing of the structure of statements), but not semantic processing (i.e., processing of the content of statements). However, this complexity is generally not crucial to take into account when focusing on a practical understanding of this effect.

The topic of persuasion has been one of the most extensively researched areas in social psychology (Fiske et al., 2010). During the Second World War, Carl Hovland extensively researched persuasion for the U.S. Army. After the war, Hovland continued his exploration of persuasion at Yale University. Out of this work came a model called the Yale attitude change approach, which describes the conditions under which people tend to change their attitudes. Hovland demonstrated that certain features of the source of a persuasive message, the content of the message, and the characteristics of the audience will influence the persuasiveness of a message (Hovland, Janis, & Kelley, 1953). 041b061a72


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